UK Forces Israel Tourism Ministry to Remove Picture of Dead Sea Scrolls Site - Danny Sadeh (Ynet News)
The British Advertising Standards Authority (ASA) has asked the Israel Tourism Ministry office in the UK to remove an advertisement featuring a photo of the Qumran Caves where the Dead Sea Scrolls were found.
The photo appeared under the heading: "It takes six hours to cross Israel. Imagine what you can experience in seven days."
The ASA claimed the advertisement misleads the reader into thinking that Qumran is located within pre-1967 Israel, while it is actually located in the administered territories.
A senior Israeli tourism official noted: "Representatives of the Palestinian Tourism Ministry feature a map of Palestine which shows all of Israel's regions, including Ben-Gurion Airport, as Palestine's major airport, but the British never complained abut that."
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