2. This is his biography: his grandpapa got all the cushy jobs , at Fordham, at the UN - what you would call YICHUS ( Lehavdil!)
From Wikipedia, the free encyclopedia
Ken McCarthy (born September 20, 1959) is an American activist, educator, entrepreneur and Internet commercialization pioneer.
|Born||Ken McCarthy |
September 20, 1959(1959-09-20)
New Haven, Connecticutt, USA
|Nationality||United States of America|
|Citizenship||United States of America|
|Education||Regis HS, Princeton University|
|Alma mater||Princeton University 1981|
|Known for||Promotion of Internet Marketing, Alternative Media|
 Early life and education
McCarthy's maternal grandfather, Andrew Paretti of the Bronx, NY, was the preeminent granite masonry contractor in the New York City area from 1936 to 1955. His firm did the stone work for the Chapel at West Point, Keating Hall at Fordham University, and the Peace Plaza of the UN as well as numerous public works projects during the Robert Moses era.
McCarthy graduated from Regis High School (New York City) in 1977 and Princeton University in 1981. At Princeton he was the program director for WPRB-FM. While at university and immediately afterwards, he produced numerous concerts including several for his college roommate, multi-Grammy nominee Stanley Jordan. His studies at Princeton included neuroscience, cognitive psychology and anthropology.
 Contributions to the Internet industry
McCarthy is best known for his pioneering work in the movement to commercialize the Internet in the first part of the 1990s including early experiments with legitimate e-mail advertising, contributions to the development of the banner ad, practical applications of pay-per-click advertising and Internet video.
In 1994, he organized and sponsored the first conference ever held on potential commercial applications of the World Wide Web. Marc Andreessen co-founder of Netscape and developer of the first commercially successful web browser was the keynote speaker. Other Internet pioneers who acknowledge the impact McCarthy's ideas had on their own work include Ed Niehaus, Rick Boyce, and Steve O'Keefe . In a talk at Pac Bell in 1994, McCarthy described in detail the new content marketing and distribution model the Internet was making possible, a model now sometimes referred to as the The Long Tail.
In 1998, he sold his company E-Media (a term he coined and owned the federal trademark for) to an investment group which rolled it up into Nine Systems, which in turn was absorbed by Akamai Technologies. He remains active in the Internet industry as an advisor, investor and entrepreneur operating under the name Amacord, Inc.
He worked as a consultant to NEC's Biglobe, Japan's largest online service, from 1996 to 2001. He wrote the first book on Internet entrepreneurship published in the US: The Internet Business Manual. 
In 1995, McCarthy organized and sponsored a conference on the topic of using the web as a local publishing medium to assist community building.
Projects that came out of that conference include one of the first detailed studies of an election fraud to appear in any medium (the 1997 49er Stadium bond issue in San Francisco) ; a virtual museum dedicated to recovering the forgotten story of one of San Francisco's most historically important neighborhoods (the Fillmore) ; and documentation of the largest and most successful maritime evacuation in history (New York City on September 11, 2001.)
McCarthy has also worked with challenged communities - Hudson, NY and New Orleans, Louisiana - to develop strategies to use the web to organize citizens and engage in public education and outreach. His work in Hudson resulted in the defeat of a plan to build what would have been North America's largest coal fired cement plant on the banks of the Hudson River. 
Since 2006, McCarthy has worked with been a key adviser to Levees.org, the New Orleans-based organization dedicated to ensuring that New Orleans' levees are rebuilt correctly and that levees in other parts of the country with similar engineering flaws are tended to and repaired.
 Other activities
In addition to his work in the Internet industry, McCarthy has been involved in the music industry, as a concert producer and promoter; in the film industry, as co-founder of one of New York City's first digital film audio post production studios (When We Were Kings, Like Water for Chocolate); and on Wall Street, as a technical communications consultant to Bankers Trust and First Boston.
In the 1980s, while still in his twenties, he guest lectured at the business schools of Columbia University, MIT and New York University as part of a project called Optimal Learning which was based on practical applications of his academic studies in psychology and neuroscience at Princeton University.
Over the years, McCarthy has published a large number of articles on a wide variety of subjects including business, eCommerce, the history of media, economics, the business cycle, financial markets, geopolitics, US politics, political dissidents in China and other countries, medicine and public health, agriculture and military science. These articles have been a mix of investigative journalism, analysis and prediction. Some of these articles have been posted to brasscheck.com  and brasschecktv.com 
The content of Brasscheck is the property of the First Amendment Defense Trust. This organization was created after McCarthy's investigation of the San Francisco 49ers stadium bond issue election.
BrasscheckTV features videos on a wide range of contemporary topics, available via e-mail subscription. Ken McCarthy has been an advocate of independent journalism and activist journalism. He is quoted in an interview on July 9th, 2007, with Wes Unruh, of Alterati.com, describing traditional news reporting;
"I think because traditional news reporting is so incredibly inept, most people that are interested in what's going on have pretty much figured out that you can't rely on anything that appears in the news anymore, if you ever could. If you're going to get any information you're going to have to piece it together yourself, and that's what the internet is for...But that's a relatively small percentage of the population. Most people are either not interested in the news, probably fifty, sixty percent, and another huge portion is willing to accept whatever they're told. So for that small percentage of people that really wants to know, the internet's been a blessing and I think it will be very persistent. "
McCarthy talks about BrasscheckTV.com in a July 2007 interview on Alterati;
WU: So it's BrassCheckTv.com that is your primary independent journalist site at this point?
KM: Yeah, I've gotten lazy in my old age, basically I just go out and find good videos and then I put them up on the site. Then I write about them and send people to them. And occasionally I do something on my own, like the Scott Ritter interview, but the bulk of the stuff is stuff I find on the internet. I think what I'm doing, the service that I offer is that I'm putting the videos into context and giving people background on the significance of what they're actually seeing sometimes in these videos, as a way of connecting them to other phenomenon that's going on.
- Comm, Joel (2008). Click Here to Order: The World's Most Successful Internet Marketing Entrepreneurs. Morgan James. ISBN 1600371736.
- Dushinski, Kim (2009). The Mobile Marketing Handbook. Information Today. ISBN 978-0-910965-82-8.
- Gross, Ronald (1991). Peak Learning. Tarcher. ISBN 0-87477-610-4.
- Jacobson, Howie (2008). AdWords for Dummies. Wiley Publishing. ISBN 978-0-470-15252-2.
- Kennedy, Dan (1996). How to Make Millions with Your Ideas. Plume. ISBN 0-452-27316-1.
- Kennedy, Dan (1996). The Ultimate Sales Letter. Adams Business Media. ISBN 1-59337-499-2
- McCarthy, Ken (1996). The Internet Business Manual. Japanese Language, Bunksha (Tokyo). ISBN 4-8211-0515-2
- O'Keefe, Steve (2002). The Complete Guide to Internet Publicity. J. Wiley. ISBN 0-471-10580-5.
- Pepin, Elizabeth and Watts, Lewis (2006). Harlem of the West: The Fillmore Jazz Era. Chronicle Books. ISBN 0-8118-4548-9.
- Reid, Robert (1997). Architects of the Web: One Thousand Days that Built the Future of Business. J. Wiley. ISBN 0-471-17187-5.
- Vee, Jimmy; Miller, Travis; and Bauer Joel (2008). Gravitational Marketing: The Science of Attracting Customers. J. Wiley. ISBN 978-0-470-22647-6.
- ^ Website: 1970's Recollections WPRB Accessed 14 JAN 09
- ^ Website: 1970's Recollections
- ^ Website: Video and transcript: November 5, 1994
- ^ Reid, Robert (1997). Architects of the Web: One Thousand Days that Built the Future of Business. J. Wiley. ISBN 0-471-17187-5.
- ^ O'Keefe, Steve (2002). The Complete Guide to Internet Publicity. J. Wiley. ISBN 0-471-10580-5
- ^ Website: Video and transcript: November 5, 1994. (video: 3:38-6:35)
- ^ http://www.programcritique.com/subcategories/onlinegurus/KenMcCarthy.html
- ^ Website:  San Francisco Election Fraud
- ^ Website:  The Virtual Fillmore Museum
- ^ "Boats evacuated one million New Yorkers after WTC attack" http://www.marinelog.com/DOCS/NEWSMMI/MMISep19.html
- ^ "Who Was in Charge of the Massive Evacuation of Lower Manhattan?" http://www.semp.us/publications/biot_reader.php?BiotID=23
- ^ "Harbor Heroes" http://www.harborheroes.com/mission.html
- ^ Website:  David Cements Goliath. Tad Clarke. DM News. May 9, 2005.
- ^ Acknowledgement on Website:  Blogs, New Orleans, LA Accessed 15 JAN 09
- ^ Website: "E-Media's Ken McCarthy" Ish, David. The New Fillmore, 1996
- ^ Website: "E-Media's Ken McCarthy" Ish, David. The New Fillmore, 1996
- ^ Website: Brasscheck.com
- ^ Website: BrasscheckTV.com
- ^ Website: Brasscheck.com Dated August 1, 2002
- ^ Harris, Bev Black Box Voting Book Chapter 4, Footnotes, p. 5 BBV Footnotes
- ^ Interview Alterati.com July 9, 2007
- ^ Interview: July 9, 2007, Alterati
 External links
- Article: "David Cements Goliath" DM News, May 9th, 2005
- Video: "The first conference on web commercialization" Ken McCarthy, Mark Graham, Marc Andreessen. San Francisco: November, 1994
- Web site: "The Fillmore Museum" A mid-1990s experiment in community web publishing
- Web site: "Food Music Justice" Life in Post-Katrina New Orleans
- Web site: "Harbor Heroes" Documenting the 9/11 maritime evacuation
- Interview: Ken McCarthy on DIY Journalism at Alterati
- Interview: Ken McCarthy, Uncensored at brasscheck.com
- Article: "Excerpts from E-Media's Ken McCarthy" Ish, David. The New Fillmore, 1996
- Web site: Ken McCarthy's Reading List on Amazon Profile